Freelance Stack Adapt/Programmatic Specialist

The programmatic specialist is responsible for creating, maintaining, and optimizing paid programmatic ads through Stack Adapt, our DSP and programmatic software.

Responsibilities:

• Leverage your knowledge of Stack Adapt’s programmatic targeting capabilities such as geospatial identification and other data layers to identify high-value audiences for our clients.

• Develop, craft, and present strategies to clients.

• Stay current on new programmatic technologies and industry trends.

• Show a deep understanding of how to optimize campaigns by supply sources, devices, networks, audiences, creative, keywords, and more.

• Work with the creative team to help inform future variations of creative based on successes seen from past campaigns.

• Have an understanding of conversion tracking, pixels and GTM and the ability to set up tracking and integrate cross-platform with other systems.

Qualifications:

• Proven experience in Stack Adapt programmatic ads management.

• Strong expertise in targeting capabilities of programmatic tools.

• Analytical skills and the ability to turn data into actionable insights.

• Proficiency in source management, bidding strategies, and campaign optimization.

• Proficiency in tag implementation.

• Strong communication and organizational skills.