Email & SMS Specialist

The Engine is Red is looking for an Email and SMS Specialist to join its fast-growing digital team. The Email and SMS Specialist, who reports to the Director of Digital Performance, is or is on their way to becoming a master of email and SMS marketing. This team member loves email flows, and has the digital design skills to build and activate emails within whatever email service provider a client works with, but experience with Klaviyo and Hubspot are big pluses.

This person also relishes data, and the testing and optimizing of email campaigns and flows. While the primary responsibility will be executing email and SMS, they will also potentially assist the digital team in other performance marketing tactics, such as paid ads on Facebook, TikTok, Amazon, and Google. This is a hands-on role, where the ability to execute without hand-holding is key. The Email and SMS Specialist will be required to implement all strategies presented, with an occasional assist from other team members if needed.

Responsibilities

• Build, manage, test, and implement comprehensive automated email flows.

• Develop, design, and test email newsletters.

• Set up and execute SMS campaigns.

• Pull reports to evaluate campaign and automated flow performance. Look for insights in the data.

• Advise on creative to boost performance.

• Learn clients’ businesses to effectively market their products and services through concise email and SMS messages.

• Set up conversion or eCommerce tracking.

• Research new innovations and best practices in email and SMS marketing.

• Demonstrate strong writing skills in both client-facing communication and client deliverables.

• Complete weekly performance reporting and review reports with the digital manager.

• Meet strategic deadlines provided by the client, manager, or Client Services.

Requirements

• At least 3-4 years of hands-on experience managing email campaigns and flows for clients.

• Experience working with Google and Facebook Ads preferred, Amazon advertising an additional plus.

• Experience working within Google Analytics and Google Ads a major plus.

• Experience with shopping or product feed management preferred.

• Familiarity with ESPs, such as Klaviyo and Hubspot, is a must.

• Basic Photoshop, Canva and other design tool knowledge required.

• Understanding of funnels and a growth mindset.

Preferred Skills

• Team player with excellent interpersonal / collaboration skills

• Desire to learn and stay on top of digital marketing and business trends

• Exceptional quantitative analytical skills

• Able to work independently and self-motivate

• Comfortable working in a fast-paced environment

• Exceptional with time management skills