Freelance Digital Specialist | Meta Focus

Freelance Role: Paid Social / Digital Media Specialist (Meta Focus)

Contract | Part-Time to Full-Time (Flexible) | Immediate Start

We’re looking for a freelance Paid Social / Digital Media Specialist to support our team over the next few months while one of our team members is on maternity leave. With the possibility of a long term relationship to follow. 

This role is primarily focused on execution and optimization across paid social campaigns, with a strong emphasis on Meta (Facebook/Instagram).

This could be:

• One person up to ~40 hrs/week
• Or multiple freelancers supporting across accounts

What You’ll Be Doing

You’ll be stepping into an existing set of active client accounts and helping maintain and optimize ongoing campaigns.

This includes:

• Building and launching paid social campaigns (primarily Meta)
• Managing budgets, pacing, and audience targeting
• Ongoing optimization and performance tuning
• QA and campaign troubleshooting
• Supporting regular reporting and performance analysis
• Light strategic input where helpful, but not required

You’ll be working across ~10 active client accounts, with varying levels of complexity. Most campaign strategies are already established — the focus is on clean execution and performance management.

Platforms & Experience

Required:

• Strong hands-on experience with Meta Ads Manager
• Comfortable managing multiple campaigns and accounts at once
• Experience with campaign builds, optimization, and QA
• Ability to read performance data and make practical adjustments

Nice to Have:

• Experience with Instacart Ads
• Familiarity with programmatic DSPs (StackAdapt preferred)
• Experience across additional paid social platforms (TikTok, LinkedIn, etc.)

What We’re Looking For

• Detail-oriented and reliable — you catch things before they break
• Comfortable working within existing systems and workflows
• Able to manage multiple accounts without things slipping
• Clear communicator, especially in async environments
• Low ego, high ownership — someone who just gets the work done well

This is not a “big ideas” role — it’s a high-quality execution role that keeps campaigns running smoothly and performing well.

Timing & Logistics

• Start: ASAP
• Duration: ~2–4 months (with potential extension)
• Hours: Flexible (part-time to full-time depending on fit)
• Remote

About Us

The Engine Is Red is a creative agency focused on building impactful, integrated work across brand, content, and media. We’re continuing to grow our media practice and looking for strong operators who can help us maintain quality and momentum.

How to Reach Out

If you’re interested, send:

• A short note on your experience with paid social
• Platforms you’ve worked in
• Availability (hours/week)
• Any relevant examples or case studies