Sonoma Clean Power
Powering Moments that Matter
The Challenge
We are your clean energy provider
The Engine is Red was approached by community-owned Sonoma Clean Power with an ask to help build greater brand awareness in the Sonoma and Mendocino County communities. The goal was to remind customers that they can fight climate change with something as simple as their everyday power usage. We positioned Sonoma Clean Power as their reliable clean energy partner here to help as they begin their journey, in a digestible and positive way.
Centered around Community
Our first step was to connect our community. Through surveys and workshops, we were able to collaborate and create an insight-driven strategy. Over the next year, the Engine built a powerful, unique and innovative brand campaign and began a nearly decade-long relationship with a local public agency with a purpose.
The Campaign
What is Power?
In our 2022 brand awareness campaign, we reminded Sonoma and Mendocino County residents that power does much more than just start your EV or keep your lights on. The clean energy provided by SCP powers the everyday moments - the home cooked meals, game nights, the holiday lights your kids look forward to. We captured these moments in a series of digital, print and OOH ads to build awareness and trust throughout the community. Our hope was to engage residents in additional programming, incentives and support.
Due to the success of our campaign, we expanded and created an evolution of our campaign with a special focus on local and commercial businesses.
“The Powering Everyday Moments campaign creates an emotional connection between the services Sonoma Clean Power provides, and how they play a part in our customers’ everyday lives. From morning coffee and waffles and Friday night football games under the lights, to family gatherings and bedtime stories, we are honored to power the moments that make up our customers’ lives.” — Kate Kelly, Director of PR & Marketing
Sonoma Clean Power
