Brand Strategist

Meet our ideal Strategist.
You would be joining our creative and client teams, pursuing the bigger questions. The deeper truths. You love to listen, learn, and ask too many questions. You have a natural drive to dive head first into our client’s business model, competitive landscape, and ultimately the hearts and minds of their customers.

You are confident in exploring, ideating, and communicating various positioning strategies and approaches. You are fluent in developing brand hierarchies and value propositions that go beyond the competition and give our client’s an unfair advantage.

This is a part-time, freelance position. All qualified candidates to be considered, including remote. But bonus points if you can join us in our Bay Area or Minneapolis Studios from time to time.

Responsibilities

• Apply big picture thinking, storytelling and insights in developing client brands and campaigns to reach company goals
• Anticipate future trends and success of a product or service
• Lead client Discovery processes
• Create marketing strategies for our clients using all services and resources available
• Analyze all aspects of a client’s current brand
• Design and lead strategic workshops and brainstorms
• Collaborate with clients and creatives in building new brands, rebrands, and pivots.

Requirements

• You are fluent and motivated by consumer patterns, business strategy, and general marketing theory.
• You have a passion for solving puzzles, ideating strategic approaches, digging deeper to understand what makes brands win and consumer tick.
• You should be familiar with, but not be constricted by, formal processes for building and evolving brands. (Positioning, pillars, pyramids, bridges, etc.) We care less about the specific approach, but looking for experience with a more structured process.
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Degree in Marketing, Advertising or relevant field preferred but not required
• Understanding of creative process

Meet the Engine.
The Engine is more than an integrated creative agency. We’re more than the sum of our parts. We’re a tribe of creators and strategists, builders and collaborators, learners and students. Over the past eight years we have built a reputation of collaborating with our clients to push the boundaries and create inspiring work.

We believe the best work comes from an empowered and independent team, free to drive their projects in their own way. We push ourselves to refine processes that bring transparent predictability. We trust each other - knowing each of us is talented, honest, and dedicated. We believe life outside of the studio is a deep source of inspiration, rest, and drive.

We seek exceptional talent that strives to join a passionate, egoless team that is building something bigger than themselves. We insist on having fun and aspire to create ground-breaking work together.