In-house eCommerce Digital Specialist

THE ROLE
The eCommerce Paid Advertising Specialist is responsible for creating, maintaining, and optimizing paid shopping campaigns through Google, Facebook, Tik Tok, Instacart, and other social platforms.

WHAT TO EXPECT
This team member reports to the VP of Media + Innovation and works closely with other strategists, creatives, and our client services team to find new and innovative ways to maximize the performance of paid advertising.

Position Responsibilities:

• Build and manage Shopping campaigns (Google), Paid Search (Google/Bing), and Meta (Facebook/Instagram).
• Perform optimization techniques, including but not limited to, bid adjustments, negative keywords, keyword additions, platform exclusions, and structural changes.
• Determine campaign structure to efficiently manage clients’ budgets and optimize for ROI, ROAS, CPA, revenue goals, and other key performance indicators.
• Advise on creative to boost performance.
• Advise on monthly advertising budgets when needed based on keyword search volume, estimated cost per click, competition, and clients’ goals.
• Optimize clients’ accounts for maximum performance using PPC best practices.
• Learn clients’ businesses to effectively market their products and services through concise ad text and creative assets.
• Set up conversion or eCommerce tracking.
• Research new innovations and best practices in paid search as well as for online stores.
• Demonstrate strong writing skills in both client-facing communication and client deliverables.
• Complete weekly performance reporting and review reports with the Director of Digital Strategy.
• Meet strategic deadlines provided by the client, manager, or Client Services.
  
  

Qualifications and Recommended Prerequisites:

• At least 1-3 years of hands-on experience managing shopping campaigns for an agency or brand, with at least one-year managing META and Google ads
• Experience working with Google and META Ads required
• Experience working within Google Analytics and Google Ads required
• Experience with shopping or product feed management preferred
• Familiarity with eCommerce platforms such as Shopify is required
• Basic Photoshop and other Adobe product skills
• Understanding of funnels and a growth mindset
• Instacart, LinkedIn, TikTok, Hulu, YouTube, Twitch, and/or Reddit ads experience a bonus.
• Additional Bonus: Amazon advertising experience
  
  

Professional Competencies:

• Team player with excellent interpersonal / collaboration skills
• Desire to learn and stay on top of digital marketing and business trends
• Exceptional quantitative analytical skills
• Able to work independently and self-motivate
• Comfortable working in a fast-paced environment
• Exceptional with time management (this is a must)
  
  

COMPENSATION AND BENEFITS

The target salary for this position is $60,000, plus full benefits and profit share. There is no sales quota, outbound sales metrics, as well as no sales-based commission for this role. Rather you will be eligible for the same benefits and profit share opportunity as the full team.

We offer competitive salaries, a healthy benefits package (medical, dental, vision, and life), 401k with matching contribution, annual cost of living salary adjustments, education reimbursement programs, 20 days of PTO (vacation and sick time), and 7 paid holidays.

We are a profit-share agency, dispersing up to 25% of total agency profits to the team each quarter. For the 2022 year, most fully vested employees received approximately 10% of their salary in profit share payments. Each year we strive to improve our offering and take care of our team.

The Engine is Red is committed to creating a diverse and welcoming workplace with opportunities for all. BIPOC, women, marginalized communities, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.

A DIFFERENT MODEL, A STRONG CULTURE

The Engine is founded on the belief that the “necessary evils” of our industry aren’t truly necessary. While we focus on a traditional creative offering across brand, campaign, digital, and beyond, we thrive under a different business model. A model built on deep collaboration and transparency with our clients and peers, on building tight-knit teams empowered to drive their best work forward. We have no timesheets, traffic meetings, bloody PowerPoints of edits, and aim for no late nights or weekends. We focus on a culture of kindness, empathy, and passion for the work we do. Recent Engine Team Excerpts from the 2021 AdAge Best Places to Work assessment:

“I am given a space that breeds creativity, given the most talented group of people to work with, and am treated with respect each and every day. I truly feel as if my company cares about me as a full person, and I feel as if I have the chance to do the best work of my life here.”

“Leadership listens to and respects employees as PEOPLE. I have never worked at a company who invests in and appreciates their employees as much as The Engine is Red. They set the bar incredibly high, and their devotion to their employees' health and happiness is what makes the decision to invest back in them so effortless.”“This organization is always looking to be its best. The leadership is constantly seeking sustainable growth, and it feels like they're doing it for the good of the team. We are always informed on big changes and brought into the loop as often as possible. We are asked for feedback and offered as much individual coaching as we want. There is a sense that the organization cares deeply about its employees and loves seeing them grow. We also have a great structure in place that helps make really hard projects feel feasible. I feel supported and like I'm learning so much on our projects. On the other side, clients love working with us. This gives me a sense of pride knowing we are doing a good job with their work and making it a great experience for them. I feel we make an impact for them and with them. I also love the clients we choose to engage with—I have never felt like we worked with a company that didn't align with our values. Additionally, I feel like if a client disrespected me or a team member, leadership would swiftly take action. I feel safe and respected. There are also just generally great perks. I feel I can take PTO and still be supported. I love our office and the activities we do to bond as coworkers. The office environment is supportive and uplifting. We generally approach things with as much fun and as little stress as we can manage. I've never experienced anything quite like this.

HYBRID WORK ENVIRONMENT

While we still deeply value in-person collaboration and connection, the current plan is not to return to mandatory 100% in-person, so we currently ask for 50% in-studio collaboration for each employee.

TO APPLY

Please introduce yourself, and share your recent resume, portfolio and salary expectations via email to [email protected] with the subject line “eCommerce Digital Specialist”

ABOUT THE ENGINE

The Engine is a tribe of creators and strategists, builders and collaborators, learners and students. Over the past thirteen years, we have built a strong reputation for collaborating with our clients to push the boundaries and create inspiring work.

We believe the best work comes from an empowered and independent team, free to drive their projects in their own way. We trust each other - knowing each of us is talented, honest, and dedicated. We believe life outside of the studio is a deep source of inspiration, rest, and drive.

We insist on having fun and aspire to create ground-breaking work together. We seek exceptional talent that believes in joining a passionate, egoless team that is building something bigger than themselves.

We’ve created a culture of trust, transparency, and empowerment. We have found creatives who prefer to self-lead and drive projects, thrive here. Curious minds who like to question the status quo, dive beyond the obvious and push themselves forward. Optimistic realists, who face challenges eyes-wide-open, and believe there is a way.

Our clients range from Fortune 500 companies to start-ups, regional players, and non-profits—from wine and food to energy and biotech. While media and industry vary, they share a set of values: a strong drive to break through and create something new, and a desire to work deeper with their agency.

The Engine is independently owned, and debt-free. The past few years have been a strong growth season for us, and this year is on track to grow even more. Especially if you join the team 😉.