A Texas-sized responsibility.
- Services
- Brand
- Packaging
- DTC Ecommerce
- Strategy
- Campaign
- Interactive Design & Web
- Out of Home
- Digital Media
- Video Production
- Organic Social
- Merchandising
- Experiential
Touting Texas-sourced ingredients in a premium bourbon whiskey, we help lead Still Austin’s brand direction as agency of record, taking on roles alongside their CMO as their strategic and creative partner—growing their Texas whiskey into a go-to favorite in the city of Austin and across the country.
Austin, we have a problem.
In the Spring of 2020, Still Austin Whiskey Co. was poised to launch its flagship bourbon “The Musician’’ with numerous in-person activations and state-wide tasting events—but the pandemic had other plans. By relying heavily on digital marketing tactics, we released a comprehensive campaign that resonated with the Lone Star State — making Still Austin the fastest growing premium whiskey in Texas.
Pouring a glass of something special.
Through Still Austin’s Distillery Reserve Series, we craft multiple campaigns that paired with our unique partnerships—amplifying the talents of local artists. Showcasing graffiti, fabric stitching, and hand-painted labels, “Still Life” came to embody the artistic spirit of our audience.
Cheers to where Longhorns roam.
Partnering with the University of Texas-AUSTIN we activated the whiskey brand for a bustling ocean of burnt orange fans in and around DKR Texas Memorial Stadium. Illustrating a custom longhorn label to grace the all-Texan whiskey and pair with the in-stadium Still Austin lounge experience.
Stats
6.9MM
people reached
37.8MM
total impressions
44%
increase in page views
340%
increase in brand searches
“The Engine has been instrumental in Still’s growth over the last 3 years… From transparency to data-driven decisions, The Engine’s process stands out from the other agencies we have worked with…They push boundaries with creative and are constantly exploring new channels for acquisition.”
-Chris Seals, CEO
