SOLV Energy Rebrand
Brand | Launch Communications | Marketing Collateral
How do you reimagine a company's future without losing the proud roots that got them there?
When you're in the middle of a merger, everything can feel like it’s in flux. Swinerton Renewable Energy (SRE) needed the Engine’s help reimagining their brand and sharing their new identity with confidence. As the number one Engineering Procurement and Construction provider in the country, we needed to reassure everyone—from employees to clients—that they were the same trusted company with an even brighter future ahead.
They dug into our niche and technical industry to deliver a new brand image that's fresh and exciting. Across many projects together, we’ve learned that no challenge is too big or too out there for The Engine is Red.
Ashley McCarthy,
Senior Director of Marketing & Communications
WHAT WE DID
Sunshine is Essential. So is Communication
If it's branded, we built it. From collateral to digital, our work touched all areas—even the office walls. The Engine worked closely with key team members so as to better understand SOLV Energy and craft authentic naming, messaging and brand pillars. We kept the team aware of every step of the process, so people could feel confident and excited about the future.
STRATEGY / RESPONSE
Shouting it from the Tree (Solar Panels) Tops
We introduced the new brand to external audiences through intentional campaigns that lifted the brand presence. We made sure the new SOLV brand and the story behind it, showed up consistently on the web, in sales materials, and at industry events.
