THE GATEWAY TO A FULFILLING FUTURE
Client
Sonoma State University
SERVICES
Positioning & Messaging
Brand Development
Strategy
Visual Identity
Venturing Out to Find the Sonoma State of Mind
Sonoma State University was known for being a state school in wine country and not a part of the Bay Area universities. We looked to Sonoma’s natural beauty to inspire our authentic rebrand of the iconic institution before setting out in search of the energizing spirit within Sonoma State. What we found was a lush environment in which to build upon the achievements and dreams of tomorrow’s leaders.
Before
After
Getting Points for Participation
Building something as rich and deeply meaningful as an institution’s brand was a deeply collaborative process involving thousands of stakeholders, students and alumni. We wanted to connect with those whose personal journeys echo through the communities and campus corridor to grow a brand ethos that could confidently thrive. So we listened to those who shared their voices via surveys, interviews, and discussion panels where we’d find the values and perspectives that would influence the new Sonoma State.
THE GATEWAY TO A FULFILLING FUTURE
We embody the Sonoma State of Mind—a life- changing mindset centered on the values of integrity and ingenuity. We’re not a place you leave,
WE'RE A PHILOSOPHY THAT STAYS WITH YOU FOREVER
Fulfilling Our Potential Never Looked So Good
Planting the seeds of a flourishing future, the visual landscape of the natural and sturdy terrain flowed through Sonoma State’s joyful pursuits of success. We created a truly empowering, yet authentic brand guide and visual identity for Sonoma State University that resonated with potential applicants and donors alike. We even stayed after class to make sure the new brand rollout went smoothly and all pieces worked cohesively.
"We have been having the best time playing with the new brand, learning how it works and dreaming of dynamite collateral that we will produce with it."
Sandy Destiny
Sonoma State University Director of Creative Services
