Generating energy for a DTC brand.
CLIENT
Biocharged Supplements
SERVICES
Positioning & Messaging
Visual Identity
Brand Development
Packaging
Merchandising
Interactive Design & Web
Strategy
Digital Media
DTC Ecommerce
A new brand of supplements needed a charge.
We gave them a generator.
A founder revered in the biohacking community. A single capsule built and reformed on the scientific discovery made over a century ago. A brand, yet to be discovered. We were tasked with building a DTC consumer brand from the ground up, and then leveraging it across multiple platforms.
Sexy, but make it sing.
As the brand was taking shape, a thorough digital marketing strategy was in the works. Given its stance as a DTC brand, we were tasked with creating the traffic and funneling it to point of sale. Beginning with the latter, our priority was taking dense material and giving it a nice punch and a little deft. What transpired was a consumer-friendly site that was informative and easy to navigate.
Positively Charged.
To get our home page and only source of commerce, we needed a driver, or well, an entire fleet. Utilizing everything from SEO to podcasts, retargeting, paid and organic, affiliated marketing push through the founder, and gaining and engaging subscribers— the results were exponential.
$1,000,000+ in sales
27,000 bottles sold
2,054 subscriber
>1.5 x ROA
>$35 CPA
