Helping a healthcare pioneer rechart its course for growth
As Cordis (a former Cardinal Health Company) started the process of becoming independent, they needed a comprehensive creative partner that could help guide them through a crowded and mature market.
Client
Cordis
Services
Strategy
Brand
Product Launch
Positioning & Messaging
Digital Strategy
Campaign
Interactive Design
Web Development
Checking our vitals.
Before jumping into the work, we sat down with the team at Cordis to identify strengths, weaknesses, and growth opportunities, establishing a clear plan of attack going forward.
We need a website, stat.
After leaving the Cardinal Health nest and partnering with the Engine is Red, our first piece of business was to update their U.S. website. From a fresh new look and feel, to sharp and heartening messaging, theEngine took the original Cordis website and turned it into something spectacular.
Revitalizing the brand.
As the projects started to pile up, the Engine had to dig deeper into our bag of tricks – rebranding legacy products, launching new ones and creating marketing materials that help sales reps communicate our key offerings in a clear and persuasive way.
