The Engine is Red

Leveling Up with Vertical Addition

We’re so thrilled to have Vertical joining the Engine fam. The work they’ve been doing in branding and package design is inspiring. With their deep history across industries, it gives us greater experience to leverage as we continue to grow.

They’ll be carrying over an awesome portfolio that includes 16 wines/wineries, Cannabis brands like Barrett Farms and Chemistry, Go SMiLE and Pure Organic. In addition to the amazing catalogue of work, we’re lucky to be adding the mind behind Vertical, Bill Kerr, who will join the Engine as Creative Director at Large and ensuring their legacy of excellence persists.

This is a huge moment for all of us at The Engine is Red and our brand partners. - Chris Denny

“This is a huge moment for all of us at The Engine is Red and our brand partners,” said Chris Denny, founder of The Engine is Red. “Vertical is one of the best branding and package design firms in the business, and Bill’s reputation in the industry is unmatched. By bringing his team and offering under our roof, we’re taking our work to another level. Beyond that, it’s a major acquisition to bring on a portfolio of 34 unique brand clients,” added Denny “We just passed our 10 year anniversary, and as an independent agency we couldn’t be more excited to be continuing our expansion in this way.”

Together, we will expand and deepen on this extensive branding and packaging experience, opening fresh avenues for our clients in the Wine, CPG, and Cannabis industries and more.

“The Engine is Red has been developing incredible work for brands in the wine and cannabis space and far beyond, for years, and I’m proud to become part of their growing business,” said Bill Kerr, Founder and Creative Director at Vertical. “With our combined skills and teams, we have big plans to keep pushing design forward.”

Explore Vertical’s work at